NWI is changing the way people obtain services or purchase products from you. COVID-19 taught us that, your patients/customers are not interested in waiting in your facility. They want to stay in their cars or walk outside until you are ready for them. They want to social distance while waiting in your facility and/or not be inside until you are ready for them. NWI allows customers to inform you when they have arrived and then you can use NWI toolset to inform them when you are ready.

Executive Team

Mike Marasco

Mike Marasco

Cofounder, Chief Marketing and Development Officer

Mike leads all business development, marketing and sales efforts. He establishes and manages all partnerships necessary for business operations and customer acquisition. Mike has spent his career building businesses as well as helping others do the same as an educator. For 22 years, Mike was on the faculty of Northwestern University (NU) McCormick School of Engineering and Applied Sciences. He was a Clinical Professor and the founding Director of the Farley Center for Entrepreneurship and Innovation (FCEI.) Michael founded FCEI to offer curriculum to help all NU students learn how to evolve an idea in to a business. Within 18 months of the Center’s creation, McCormick alum and entrepreneur, James Farley and his wife, Nancy, endowed it. Over 800 students a year take Farley classes.

Michael’s academic work has led to a number of billion+ market cap companies requesting his assistance to help drive innovation in their companies. He served on the Innovation Advisory Council of HAVI, a $9+ billion company in the analytics, marketing, supply chain, and packaging industries.

Michael serves of the board of Venturewell, a higher education network that cultivates revolutionary ideas and promising inventions from students on campuses throughout the world. He also is on the board of The Bassoul Dignity Foundation which provides resources and skills to young adults and displaced people.

Michael continues to be an early stage investor. He currently sits on the board and/or advises a number of companies including Flexwise and Ullo. He is an angel investor in over 10 companies currently. He was recognized by Crain’s Chicago Business and TechWeek as a leader in the Chicago technology ecosystem.

Michael’s industry experience includes leading the Chicago offices of global marketing and technology Firms Digitas and Organic.
Michael received his BS in Accountancy with high honors from DePaul University and an MBA from the Harvard Business School.

Jeff Gottstein

Jeff Gottstein

Cofounder and CEO

Jeff’s passion for leveraging technology to improve public safety is the foundation of Shepherd360. Jeff leads the vision, strategy, technology and operations.

For the past 30 years, Jeff has built and implemented enterprise information systems for the law enforcement industry, judicial branches of government, and the transportation industry. Jeff’s focus has been on the collection and analysis of large datasets to provide valuable information to users to allow them to make business decisions more efficiently and effectively. Jeff’s goal has been to bring disparate information sources together to create actionable intelligence. Over the years, Jeff has lead teams that have developed millions of lines of software code that has collected close to a billion data sets.

Jeff and his teams perform operational and business process assessments for entities to help them improve efficiencies and organizational safety using technology and/or making operational changes.

After a 22-year career as full-time law enforcement officer, Jeff retired in 2016. During his career, Jeff was an Investigator, Field Training Officer, Computer Crime Forensics Investigator, and Canine Officer.

Jeff is a member of the International Association of Chiefs of Police (for law enforcement initiatives), AOPA (for aviation initiatives), COPA (for aviation initiatives), ASIS (for security product initiatives), and the Project Management Institute (to provide tools and training for our staff relating to project management). Jeff leverages these associations for training and to stay on top of industry specific technologies. Jeff holds an Associate of Arts Degree in Law Enforcement, Bachelor of Arts Degree in Training and Development, and an MBA Degree with specialized studies in the Strategic Management of Information Systems.

Jeff is married with two children and three dogs and lives in the greater Minneapolis, Minnesota metropolitan area. In Jeff’s spare time, enjoys spending time with family and friends, flying as a pilot and learning about aviation related topics.